Daniel Laner and Fernando Fine have been creating music together since they were in school. These days, the Oakland-born duo are making a name for themselves constructing “the soundtrack to early adulthood” with low-key synth-pop tunes that cross musical boundaries and transcend genre.
Now, the two friends are known as alternative indie-pop outfit Ruby Red and they’ve return to our screens with a trippy, retro-style video for their single ‘All Night Long’, taken from their ‘Area of Effect’ EP released earlier this year.
The visuals for ‘All Night Long’ begin as a very ordinary looking weekday afternoon. A young couple lounge around in front of a TV watching a seemingly ordinary but rather dated looking music video which soon turns into a psychedelic, mildly-erotic fantasy.
As the most upbeat song that Ruby Red have made so far, ‘All Night Long’ was in need of a video treatment that did it justice and Daniel and Fernando certainly delivered. The L.A based musicians created an out-of-this world synth-fuelled scoundcape on this track and a made a video that is equally other-wordly.
“We love music videos that look cool just for the sake of looking cool, but I think we wanted to challenge ourselves (and the people we worked on it with) to give ‘All Night Long’ more of a narrative — all the while the song was weird yet fun, upbeat, and not too serious because that’s how we were living at the time.”
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