London-based musician Keeper hopes to make a lasting impression with the release of his latest single, ‘Soul’ which premiered on CLOUT today. Cool, quirky and contemporary, this new number blends a wide range of sonic influences, from pop-punk to emo and hyper-pop in order to create a unique and uplifting sonic atmosphere, the ideal backdrop for Keeper’s upbeat lyricism and hilarious, satirical, almost spoof-y music video.

Armed with a zany, feel-good video and a powerful arrangement, ‘Soul’ includes the use of synthesisers, guitars, 808s, snares, claps, gang vocals and even ‘butt slaps’ – if this track doesn’t scream versatility, who knows what will! Produced by Jon Cass, this energetic and vibrant new bop is surprisingly all about the mundanity of day-to-day life and the desire to break free from the norm and experience something or someone exciting, unusual and out-of-the-box.

Speaking on the message and concept behind ‘Soul’, Keeper explains:

“Soul, for me, has two meanings. The song itself is about getting bored. Bored of where you live, bored of the people you’re with, bored of the shop, and bored with the sky above you. It’s a song about having a need to break out, like a Hyperpop version of Pop-Punks “I hate this town”. How life starts off fine, but gradually the monotonous routine of it all leaves you feeling burnt out, but what’s the point of leaving? The chorus is someone begging to run away, but waiting for a reason, because otherwise, what’s the point. The video is a little different. It is about how certain larger than life news-anchors instigate and frame situations for monetary gain. The idea is cartoonishly based of Manufactured consent by Noam Chomsky.”

Keeper.

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Listen to Keeper – Soul

 

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