Hey, tell us a bit about yourself.

Hey guys! My name is BAER, and I am an Electro Pop artist based in Los Angeles.

I’m originally from Taiwan; that’s where I lived for 14 years before moving to Boston. At Boston, I studied audio engineering and music production, and worked in my own time on songwriting. When I moved to Los Angeles, the goal was to be a songwriter and vocal producer behind the scenes. I always entertained the idea of releasing my songs out as an artist, but that was not my primary focus at the time. I worked closely with David “DQ” Quinones (Beyonce, Nicki Minaj, etc) and in that period, I worked really hard to hone my craft of songwriting and vocal producing. During this time, my sense of purpose of why I was doing music really intensified. I knew then that music would be my vehicle to communicate ideas, cross barriers, inspire, and help shape the future of our world. I released my first EP, “Breathe The Same EP” about a year and a half ago, and the lead single “Breathe The Same” did surprisingly well organically! I decided then to pursue my artistry full on, so here we are now.

Where did the new single come from?

I started writing this song when I took a solo trip to Ojai last summer. I was hiking up Meditation Mount, and when I reached the top and stared down at the vast scenery, with all these grand mountains and fields of green, I just had this sudden humbling realization that we are all part of something that is so much bigger than us, and that no matter what happens today, or tomorrow, or what happened five years ago, everything keeps moving and karma will eventually solve everything. So often, we focus our energy on the smallest, pettiest details and miss out on what’s really important in life. When did we stop loving? When did we stop believing, stop dreaming? I hope this song will urge people to live their best, to their fullest potential, so we all move the world in a positive direction.

Musically and sonically, this song is an introduction to the rest of the EP; it was produced by Tyzo Bloom and Roland Greco.

Is there more content in the pipeline?

Yes, definitely! “What Does It Matter” is the first single off of my upcoming EP titled “The Pink Formosa”. As I described earlier, this song serves as an introduction to the bigger collection of work. The Pink Formosa is the first EP that introduces my fans to the movement that I am starting to connect cultures. As a person that comes from a mixed cultural background, I have struggled my whole life to connect with a cultural identity and something that I can hold on to and call “home”. From my observation, many people share this feeling with me; nowadays, most people have moved places and experienced a new way of things at least once in their life. Whether it’s a big or small move.

I think this feeling of being lost and not knowing what you belong to stems from our society segregating most cultures. The United States is one of the biggest melting pot of cultures, yet here, people still experience segregation, racism, etc. While there is extreme value in upholding tradition, we must also realize the immense possibilities of innovation. That is the only way we can build something new and evolve as humans. I feel that it is my responsibility to create a global culture that connects all our differences. The first step to that process is representing your own culture, so that people have the chance to understand it, and appreciate it. Only when we understand each other’s cultures and differences can we start to find ideas to connect.

The Pink Formosa is an introduction to this movement; it introduces my Eastern and Western background. What Does It Matter channels some of this, but also gives the listeners a message and puts them in a thoughtful mental space. There will be two more singles to be released before The Pink Formosa drops in November!

What’s on the horizon for you?

Making more music, for sure! Music will continue to be my vehicle to put my message out there and inspire the new generation (and old) to continue this movement and to spread it. On top of that, I am also in the talks with different companies and brands that I will team up with to spread awareness and reach more people. I’m also in the process of planning out some performances and tours that will help connect people to the music and get on board. Many exciting things to come!!


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