Swedish enigma The Fur fights fire with pop in new banger ‘Autograph’

Sweden is known across the world for its flatpack furniture, moreish meatballs and pop music. Unsurprisingly, it’s the last of these three that we’re talking about today, because our interest has been peaked by mysterious artist and producer The Fur.

This floof-laden figure has landed on our pages today with infectious pop number ‘Autograph’. It’s candy-cotton texture is utterly addictive and equally disarming, because it’s hiding a darker narrative bout how the behaviour of certain politicians has led to a rise in bullies growing in self-confidence. In the most tumultuous of political eras, pop music has been a safe haven of free speech and social mobility and The Fur is clearing using his hook-crafting abilities for good.

‘Autograph’ has a truly rich instrumentation, of which we can pick out the bombastic brass section which was recorded entirely live by musicians in New York, the restless and upbeats guitars were recorded in Stockholm and the buoyant waves of live percussion were performed in Nashville. This unconventional, but altogether modern, recording process further drives home The Fur’s message that the bullies can’t divide us.

Follow The Fur on Instagram.

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