Following in line with the dark and ethereal soundscape Maud has successfully concocted thus far through the releases of ‘Bad Things’, ‘Baby Girl’ and ‘Alone Together’ from her upcoming debut album, this potent producer is back with her latest release ‘Nobody’. Brewing with discontent, armed with self-assurance and laced with witty lyricism, this track is an empowering gesture of self-love and defiance. Having seen Maud’s discography follow a path of character growth and evolution Purple Melon sit down with the Killing Moon signee to discuss the journey so far…
–Hey Maud, it’s good to get you back on Purple Melon. First things first… how’re you feeling at this very moment?
I’m feeling good, but I’m also a bit restless. I can’t wait for this pandemic to be over.
– ‘Nobody’ is now the 4th single to be taken from your upcoming album, what’s the journey been like for you from your debut single till today?
Shortly after releasing my debut single COVID-19 struck the world. Luckily I got to play one last show in London with my band before lockdown. I finished my debut album last spring, so the material has been ready to be unleashed for quite a while. Not being able to play live shows during my album campaign has been really strange, and I really miss performing live with my band. Connecting through social media has become increasingly important, and I really hope I’ve managed to reach out to people despite not being able to meet them face to face.
– You’ve come to be known for quite a dark and distorted sound, what drew you to that kind of sonic aesthetic, so to speak?
Before and during the making of my debut album I was very inspired by trap and hip-hop, and I listened a lot to artists such as Travis Scott, Kanye West and Kendrick Lamar. I was especially drawn into their dark, gritty soundscapes, heavy beats and use of AutoTune. However I think I managed to reshape this kind of sonic aesthetic into my own expression. To me the production is as important as the songwriting, and normally I produce and write at the same time. Let’s also not forget I’m from the North of Norway, where you’re literally surrounded by darkness half the time of the year.
– You’re a woman of many talents; most notably a singer, songwriter and producer… have you always been interested in music from a young age or did you go through other jobs/ fields of study before ending up as a musician?
I’ve always been interested in music, and I started singing in a children’s choir when I was about four years old. At the age of 8-9 I started playing piano. I studied music at upper secondary school in my hometown. Afterwards I considered applying for classical piano at a music conservatory in Norway, but becoming a successful classical piano is really difficult, especially in a small country like Norway. So I didn’t apply, and sadly I also stopped playing classical piano. Later on I studied for a degree in journalism, but I couldn’t let go of the music. I played with a couple of different bands, and eventually started learning myself how to produce electronic music. In 2017 I started studying electronic music in Kristiansand, and I’m now doing a master’s degree in the same field. It’s been a long journey towards creating my debut album, but it’s been worth it.
– Could you tell us a bit about what this track means to you in your own words & what inspired you to write it?
«Nobody» is a vulnerable and intimate track, but it also substantiates the chaos we may feel inside of us from time to time. Even though the song may come off as distressing, I want the listener to feel empowered and fearless when listening to the track.
– What are some tracks that you’ve really been enjoying recently, put our readers on!
Recently I’ve been really into the hyper pop scene and its surreal and ecstatic vibes, as well as UK Garage, breakbeat and trance. I’ve been listening a lot to the following tracks: Namasenda – Wanted, Moment – Vierre Cloud, Achangel – Burial.
– What have been some of the highlights of the creation process of your album so far?
Being able to create my own universe completely on my own terms. A couple of years ago I had little experience in producing my own music. In many ways this album stands out as a proof that I can be in charge of all the creative processes of making my music. I’m really proud of what I’ve made, and I feel a lot more confident as a producer and songwriter now.
– Lastly, if you could collaborate with any artist, dead or alive – who would you choose & why?
I think I would have to say Grimes. She never stops surprising and her playful and open approach to music masking is so inspiring. If not her then Kanye West.
Listen to Maud – ‘Nobody’
Follow Maud on: Instagram