Ayelle has really stepped up her game this year; whether it’s with her own solo releases or the flurry of features she’s been working on recently. 2016 has seen the London-based songwriter extend her talents beyond electro-pop and into more nuanced production. The new single ‘No Harm’ was an instant winner here at PM HQ. So, we asked her a few questions to get a better grasp of what inspires her:
Hey, tell us a bit about yourself.
I’m half Swedish and Iranian, although I grew up in Sweden and Spain. I’ve been songwriting since I was 6 years old but it wasn’t until I moved to London about 4 years ago that I started experimenting and coming to grips with the kind of music I really wanted to make.
Where did the new single come from?
It came from personal experiences as well as what I’ve observed from society and the way in which we deal (or not deal) with perpetrators of rape, and how this in turn allows perpetrators to develop that sense of entitlement and the kind of environment in which to commit such acts and build their own interpretation of reality and blame around it.
I wrote it in the midst of all the media around the Brock Turner case, which was the main trigger for this song to even come about I suppose.
What other content is in the pipeline?
I’ve got two more singles on the horizon, the first one set to be released beginning of February, as well as a music video followed by another EP later on in 2017.
What’s on the horizon for you?
Apart from the aforementioned there are definitely some big changes happening in 2017 but I won’t be revealing that just yet!