In the ancient world, purple was originally the colour reserved for the imperial families of Rome, Persia and Egypt and while it’s no longer elitist, there’s still something special to be had to the red-meets-blue hue. Our Purple Pop selection showcases the most luxurious, beautiful and unmissable pop music finds for our ears to yours.
We’re starting this stellar Purple Pop playlist with Chloe Moriondo’s new single ‘hate it’, which is a taste of her upcoming album oyster (due March 28th). This “fun fun song about having so much envy for someone that it turns into a crush/murderous hatred,” as Chloe describes it, explores dark themes with a playful edge. The album was written after a turbulent period in Chloe’s life, delving into heartbreak and self-discovery. The album, produced with collaborators like Jonah Summerfield and Chloe Kraemer, spans various genres from ballads to hyperpop and pop-punk. ‘hate it’ embodies the album’s exploration of complex emotions, capturing the obsessive side of admiration. Moriondo’s upcoming USA and Canada tour supports the album’s release.
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‘Angel’ is a dazzling disco-infused heartbreak anthem that masterfully blends euphoria with emotional depth from Kai Bosch. Layered with shimmering synths, pulsating beats, and Kai’s soaring vocals, the track delivers both dancefloor bliss and raw vulnerability. Exploring the bittersweet ache of lingering love after a breakup, ‘Angel’ captures the push and pull between moving forward and longing for the past. With its infectious groove and introspective lyrics, the song solidifies Kai’s reputation as a bold, boundary-pushing pop artist. A glittering prelude to his upcoming Popstar of Your Dreams EP, ‘Angel’ is a triumph in emotional storytelling through danceable pop.
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Eva James delivers a haunting dark-pop single exploring generational patterns, toxic relationships, and self-worth. Written in 2019, the deeply personal ‘Something New’ delves into breaking negative cycles and the desire for healthier connections. The evocative lyrics resonate with listeners, touching on themes of mental health and the yearning for change. Her captivating vocals blend the emotional grit of Bonnie Raitt and Grace Potter with a unique mystique, earning comparisons to Stevie Nicks and Joni Mitchell. Winner of the Gloucester 400th Anniversary Singer-Songwriter Challenge, Eva James is working with Grammy-winning artist Paula Cole on her debut album, Earth to Eva, due in 2025.
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Exploring the shift from ecstasy to loneliness, MaVe’s new single ‘Stardust’ is sung in English with a verse in her Norwegian dialect. The track blends spacious, ethereal electronic production with haunting harmonies and marching band-style drums, creating a sound between upbeat pop and ballad. This single precedes her highly anticipated second album, Ecstatic / Perplexed (due March 14th). Written and produced by MaVe, the album explores the interplay between euphoric highs and solitary introspection, blending Scandinavian experimentalism with catchy pop melodies. Live drums, played by Halvor Dokke, and contributions from Peter Sørheim add texture to MaVe’s distinct sound.
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The Ivy and Lyncs have teamed up for the captivating single and video ‘Don’t Fall Asleep To This’, a prelude to their upcoming North American tour. Born from a chance meeting in L.A., the song blends their indie-pop brilliance into a heartfelt ode to long-distance relationships. Soothing melodies and a driving beat create a hypnotic yet energetic track. Lyncs describes the collaborative process, noting the song’s evolution from a dreamy lullaby to an upbeat anthem. The Ivy echoes the natural, seamless writing experience. Their tour kicks off March 25th in Albuquerque, hitting major cities across the States.
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Classically trained musician with experience in music education, production and instrumental performance (cimbalom, piano, vocals) Inochka has embarked on a solo career. Exploring the atmospheric realm of lo-fi, she creates a unique blend of melodies and introspective lyrics. Her single ‘Barcelona’s Night’ exemplifies her distinct sound within the indie pop and dream pop genres. Inochka continues to push her creative boundaries, crafting music that resonates with its distinct vibe.
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Born in Seoul and raised in Texas, Gabby Omne delivers an infectious melody and uplifting lyrics that champion inner strength. ‘Dance in the Mirror’ is a vibrant indie-pop anthem, radiating self-love. The track encourages listeners to embrace themselves, fostering resilience against life’s challenges. Her alt-pop sensibilities shine through, creating a catchy and empowering tune. With its bright, danceable energy, ‘Dance in the Mirror’ is a potent reminder of the importance of self-acceptance, delivered with a fresh, contemporary sound.
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With ethereal vocals and a hypnotic melody, ‘Neon Lights’ evokes the pulse of a city at night, where dreams and reality blur. Lusaint’s delivery is both haunting and hopeful, drawing listeners into her journey of self-discovery. It’s a shimmering alt-pop gem that perfectly captures the thrill of reinvention. The song’s atmospheric production and emotive lyricism make it a standout, resonating with those seeking escape and transformation. Its widespread editorial playlist support and BBC Radio 1 recognition further cement ‘Neon Lights’ as a breakout hit, proving Lusaint’s ability to craft music that lingers long after the final note.
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Emma Bradley’s ‘serotonin skies’ is a hauntingly beautiful exploration of love, loss, and self-discovery. With ethereal production and delicate, introspective lyricism, the track captures the euphoria of newfound love and the devastation of its absence. Emma’s emotive vocals glide over atmospheric arrangements, reminiscent of James Blake and Bon Iver, creating a deeply intimate listening experience. The song also serves as a poignant reflection on queerness and identity, making it both personal and universally resonant. As she embraces full creative control, ‘serotonin skies’ marks a bold, uncompromising chapter in her artistry. It’s raw, vulnerable and entirely her own.
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PURPLE MELON 