Bold pop singer and songwriter BETSIE GØLD is back with a new single ‘Birthday Sadness’, that sounds like a hybrid between Carly Rae Jepsen and Dagny.

‘Birthday Sadness’ is a piece of sing-a-long pop that uses an crisp upbeat tempo and layered electronica to present an anthem for all those who just don’t like their birthdays that much. This year especially, birthday celebrations have been non-existent and it has been hard to find the joy in a passing of year without family and friends around. For those prone to “birthday sadness” as BETSIE has coined it, 2020 must have been a hard one, but the Oxfordshire-based artist lets you know that you’re not alone in the unexpected pop jam.

“I wrote ‘Birthday Sadness’ with Kaity Rae in our first session since lockdown. The track originally started off pretty upbeat with completely different production, but we couldn’t seem to get anything down. The more we spoke about how this year has made having a birthday even more scary because it’s like we’ve had the entire year taken from us with nothing to show for it, the more the lyrics poured out. Kaity re-did the production and the rest came together. We’re constantly led to believe that time is running out and that everything has to be figured out so young. It’s an impossible ideal. Every year (especially one like this) birthdays make you face everything that has or hasn’t changed, good or bad. I miss the years of not being able to sleep because I was so excited for my birthday, because the only thing that mattered was the party, presents and cake.”

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