Purple Pop: Obed Padilla, LOVELI LORI, Ava Ro, Tessa Rae, Paris WYA, Alessiah, Cheyenne Pohl, Lily B, Brooklin Rich, Holly Wild

In the ancient world, purple was originally the colour reserved for the imperial families of Rome, Persia and Egypt and while it’s no longer elitist, there’s still something special to be had to the red-meets-blue hue. Our Purple Pop selection showcases the most luxurious, beautiful and unmissable pop music finds for our ears to yours.


California-based Chicano artist Obed Padilla give us a warm, hazy introduction to his evolving musical world with ‘I DON’T GET HIGH ANYMORE’. Built on laid-back acoustic textures, sun-soaked instrumentation and smooth, swooning vocals, the track finds an appealing sweet spot between mellow intimacy and upbeat energy. There’s an effortless quality to the arrangement, allowing Obed’s songwriting to take centre stage without losing its breezy charm. As the opening release from his forthcoming project exploring the seven deadly sins through the lens of relationships, the single feels both inviting and intriguingly personal.

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LOVELI LORI’s standout track ‘Lovesick Psycho’ is an electric highlight of her debut album, Not So Lovely. Released via broke Records, the track perfectly captures the rising hyperpop artist’s signature blend of Y2K internet nostalgia and modern Gen Z energy. Driven by glossy melodies, high-bpm production, and an instantly sticky hook, ‘Lovesick Psycho’ turns chaotic romantic obsession into a polished pop anthem. Built for viral replayability yet rich enough for repeated listens, the track showcases LOVELI LORI’s sharp songwriting and playful universe, solidifying her status as one of hyper-pop’s most compelling new voices.

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From Ava Ro’s debut EP, title-track ‘stranger on tv’ captures the uncertainty, intensity and emotional messiness of growing into yourself. Moving through cinematic pop and indie-pop textures, Ava turns relationships, identity, change and the desire to be understood into something intimate and immediate. There’s a natural sense of drama throughout, heightened by her experience as an actress and performer, but the songwriting keeps the focus personal rather than theatrical. By balancing vulnerability with confidence, ‘stranger on tv’ as an artist worth watching.

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‘Trust the Feeling’ is the captivating second single from Tessa Rae’s upcoming EP, Pearl. Grounded in a dark, cinematic atmosphere, the track balances moody depth with an unmistakable sense of hope. Softly seductive rhythms and shimmering synths frame her smoky, intimate vocals, creating a soundscape that feels like a shared secret. Tessa excels at portraying the fragile essence of interrupted youth, preserving raw emotion within a mystical pop dynamic. ‘Trust the Feeling’ is an evocative exploration of longing, intuition and vulnerability.

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Capturing the exhilarating rush of surrendering to the moment, ‘Crashing With You’ is a dreamy, infectious slice of pop from Paris WYA. Airy production, shimmering melodies and effortless vocals give the track a weightless quality, while its euphoric energy keeps things moving. Inspired by the emotional dance-pop of artists like Robyn, Paris WYA balances carefree spontaneity with a subtle vulnerability, turning reckless romance into something genuinely uplifting. ‘Crashing With You’ also signals an exciting new chapter for the globally raised, trilingual multi-instrumentalist, whose evolving sound continues to blend ethereal textures with diaristic songwriting.

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Alessiah’s single ‘bad habit’ unleashes a vibrant wave of high-octane energy, perfectly reflecting the relentless, race-against-time rush behind its creation. Released under Universal Music Group’s MediaPro, the track highlights the young singer-songwriter’s effortless talent for blending glossy pop, electronica and dynamic dance beats. Driven by sticky rhythms and sublimely evocative vocals, the song turns youthful chaos into an empowering pop anthem. Alessiah balances raw vulnerability with infectious optimism, crafting an uplifting experience that feels completely uninhibited. ‘bad habit’ confirms her place as a rising international force, delivering a brilliantly arranged dose of pure vitality and irresistible pop charisma.

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Through raw, vivid songwriting, Cheyenne Pohl navigates the intrusive thoughts, rumination and compulsions that can make everyday life feel overwhelming, refusing to reduce OCD to a preference for order. ‘Fever’ transforms the exhausting reality of obsessive compulsive disorder into something deeply human and hopeful. Beneath all the intensity, this track finds warmth in connection, portraying the grounding power of someone who offers compassion when everything else feels chaotic. Powerful vocals and emotionally direct storytelling give the track its impact, while its message remains reassuring rather than defeated. Vulnerable, honest and quietly uplifting, ‘Fever’ turns private struggle into shared understanding.

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Miami-based alt-pop artist Lily B bursts onto the scene with her vibrant new single ‘Feel Good’, which perfectly mirrors the 20-year-old singer’s boundless passion for music and dance. True to its name, the song infuses bright, sun-drenched melodies with an infectious rhythm, creating a captivating alt-pop backdrop. Lily B’s youthful excitement shines through her vocals, delivering a performance that feels genuinely joyful, expressive and uninhibited. Seamlessly blending playful pop hooks with a refreshing soundscape, ‘Feel Good’ is an undeniable, uplifting anthem.

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Built around the conflict between loyalty and the pain of watching people come and go, ‘Fight Me’ turns betrayal and disloyalty into a tense, emotionally charged slice of dark-edged pop and R&B. Brooklin Rich’s track carries a raw intensity that feels deliberately unfiltered. The artist’s melodic instincts keep the song accessible, while his direct songwriting gives the subject matter genuine weight. Written in 2024 and finally released through his independent imprint BORNRICH, ‘Fight Me’ feels like a long-held statement finally finding its moment. As part of a three-track collection, it offers a compelling introduction to an artist confidently shaping his sound on his own terms.

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Sydney-based artist Holly Wild channels relatable envy into a razor-sharp, sarcastic pop-rock hit with ‘So Annoying’, the lead single from her debut album,Technicolour. Driven by garage-rock energy, distorted electric guitars and punchy drums, the track contrasts lo-fi spoken-word verses with raspy, chaotic vocal outbursts. Holly playfully targets the “annoyingly perfect” friend, transforming unspoken pettiness and “friend-vy” into a hilarious, highly self-aware anthem. Combined with a grungy, confessional music video set against street-art backdrops, ‘So Annoying’ balances cheeky, infectious hooks with raw rock grit,.

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