Unmatched duo Echezona and producer JPRiZM have recently combined forces for their album Ényì, a deeply moving and boldly adventurous exploration of love, in all its fragile, transparent and mysterious states. From that record, we’re picking up standout-out single ‘Rare’, which brings together hypnotic afrobeat, R&B melodies and emotionally incisive lyrics. This confessional narrative is brought to life with Echezona’s raw, unflinching performance in the accompanying music video which opts for quality over quantity. Shot in black-and-white, the artist’s delivery is direct and open, evoking that deep sense of connection on that essential human level.

JPRiZM’s complementary production also enhances the intimacy and understated elegance of this track’s message. His arrangement subtly weaves together afrobeat, afropop, soul and R&B elements, creating a rich yet not overwhelming soundscape. ‘Rare’ is a powerful statement on authentic love, one that sits well in the rest of the duo’s album which is all about friendship, cultural identity, and emotional honesty. If this single has found a home with you, do be sure to dive into Ényì.

“Rare is honest. No mask. Sharing something real. The visuals for the “Rare” video are not about flashy effects or over-the-top stunts. It’s about opening up with candid self-reflections felt by many, and connecting through emotional truths. Rare is for the big-hearted souls out there. A quiet reminder: The love is there, but the love is rare. Take it for granted, and it might not stay.”

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