London-based songwriter, producer, and multi-instrumentalist Avi Kytes AKA Alex Rigueiro, returns with new single ‘Cult’, a sonic voyage into the depths of human emotions, societal bewilderment, and the inner turmoils that define our daily existence. Hailing originally from Barcelona, ‘Cult’ is a laid back blend of alternative pop and alt-R&B that transcends genres, harnessing Rigueiro’s diverse cultural roots and infusing them with the synth-driven essence of the 80s, all woven together by buoyant rhythms and irresistible melodies.

Following the success of acclaimed singles ‘Roll Over’ and ‘Naked’ which garnered over 40k streams and drew attention from esteemed platforms like EARMILK, Purple Melon Music, and RCM Magazine, Avi Kytes delves deeper into his artistic repertoire with ‘Cult’ the third release from the “Sour Kisses & Goodbyes” series.

‘Cult’ masterfully explores the complexities of love between opposing worlds, seen through the lens of innocence and naivety, while subtly hinting at the looming clashes of beliefs. The song’s foundation is built upon an acoustic guitar with haunting undertones, and an experimental fusion of vocal textures throughout the track mirrors the uncanny nature of the tale it unfolds.

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