Welcome to the work of Swedish upstarts ‘Flat Earth Society’. The indie group’s new single ‘Groundhog Day’ is an irreverent journey through the minds of alternative writers.


Tell us a bit about yourself.

We’re a Stockholm based indie band consisting of Oskar (vocals and bass), Gustaf (keys), Magnus (keys), and Joakim (drums). We’re a couple of friends linked together by brothers Joakim and Magnus. 

Our Band came together from two separate ends. Joakim and Oskar had been writing songs together for a couple of years besides their day jobs as freelance musicians. Magnus and Gustaf had been working as a songwriter and production team for various commercial artists. A year ago Oskar and Joakim asked Magnus and Gustaf to help out producing their songs. We worked really hard to get the right sound but soon got tired of the songs and decided to throw them away and make a fresh start. It was during a Christmas party 2016 the band was formed.

We drank some Swedish glögg (gluhwein) and talked about our different yet related situations when it came to music making. A desire to do something just for the fun of it. The hours passed by and by night time we called ourselves a band. A few days later we got together and started writing. We all have slightly different musical tastes but we love how it all blended together in the songs we wrote.

Where did the new single come from?

Groundhog Day was written in Joakim’s garage, where we had set up this cozy little writing and rehearsal studio. We played around with some old synthesizers and found this plucked patch on the Yamaha DX7. When jamming around with that sound we found this chord structure that felt fun and witty and had a nostalgic feel to it! That chord structure basically goes throughout the song and makes the fundament together with Oskar’s bass and Joakim’s Drums.

The melodies basically wrote themselves in the process. We later did the lyrics together with our awesome friend Aron Blom. The bittersweet sound of the music, and the story idea about this unhealthy love/hate relationship that is doomed to crash but goes on in a destructive loop, got us thinking about the 90s movie Groundhog Day, starring Bill Murray. 

Among our parents, we are really lucky to have a professional bass clarinet player and violinist. It was a great privilege to get the opportunity to record them on this song. We really like how the dark bass clarinet part in the intro sets this spooky yet quirky vibe for the rest of the song.

Is there more content in the pipeline?

Absolutely! We wrote a bunch of songs this spring and are currently spending all our time finishing them. Sometimes the process is quick, as in the case with Groundhog Day, but other nuts are harder to crack. Lots of trial and error. It’s a fun and creative process but it takes time, which currently isn’t a problem since we don’t have any label breathing down our neck! We’re super excited to release them as soon as possible. Probably in the form of an EP this autumn.

What’s on the horizon for you?

First of all, it’s to finish the songs we’re working on but also write a bunch of new tunes. We’re eager to take the songs to the stage too and make even more energetic live versions of them!


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