In the ancient world, purple was originally the colour reserved for the imperial families of Rome, Persia and Egypt and while it’s no longer elitist, there’s still something special to be had to the red-meets-blue hue. Our Purple Pop selection showcases the most luxurious, beautiful and unmissable pop music finds for our ears to yours.
The stunning opening track to this latest Purple Pop round-up is OLI’s not-to-be-missed ‘Better Than Before’. It’s a dreamy sonic adventure exploring the pursuit of perfection in our lives and relationships. The sultry vocals shine against a backdrop of lush soundscapes, pulling listeners into a mesmerizing world. With lyrics that express the desire for simple peace over grandiose love, the track resonates with authenticity. This single will be joined by a music video directed by Finnish filmmaker Heini Susanne. In short, ‘Better Than Before’ offers a captivating and introspective musical experience.
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Exuding positivity and determination, Calyco’s ‘Don’t Stop Never Quit’ is a vibrant pop anthem. The UK-based girl group, formed by Angel, Chloe, Izzy, Julie, and Mollie, showcases their vocal prowess and unique personalities. The track, co-written by Latin Grammy winner Andrø Pop, encourages listeners to chase their dreams with unwavering perseverance. With a catchy melody and infectious energy, ‘Don’t Stop Never Quit’ is an empowering song that inspires and uplifts. The accompanying video, featuring the group members mastering various sports after initial setbacks, perfectly complements the song’s message of resilience. Calyco proves they are not only talented singers but also positive role models for audiences of all ages.
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denn. is a soul-baring, indie talent emerging from NYC who we’re introducing you to via new track ‘It’s Happening’. The song’s DIY beauty lies in its raw and striking vulnerability; it delves into deeply personal subjects, offering listeners a sincere glimpse into his life. As he draws inspiration from artists like Conan Gray and Beabadoobee, denn. aspires to be “unapologetically himself” while creating music that resonates with others. ‘It’s Happening’ is characterized by confrontational and heartfelt lyrics. The track captivates with its honesty and promises a bright future for this emerging artist. denn. is ready to embrace uncertainty, and we’re excited to witness the evolution of his music.
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Lifted from Scott Fisher’s album Kingdom of Ego, ‘Winnie’ serves as a stark reflection on modern society’s flaws. The artist’s commentary delves into the pervasive greed, narcissism, and self-obsession perpetuated by the ever-increasing usage of social media. The distorted remnants of the “American dream” find a voice through Fisher’s music. Working with renowned producer Tim Levebre and creating the album at Sonic Ranch, Fisher’s deep exploration of societal shortcomings comes to life. His music, an eclectic blend of jazz, rock, and indie, channels a career spanning over two decades. ‘Winnie” encapsulates Scott Fisher’s dynamic style and commitment to thought-provoking artistry.
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‘Notifications Off’ is an introspective ode to solitude from rising artist Still Searching. The track captivates from the very beginning with a haunting combination of piano and vocals, creating a beautifully sparse soundscape. It reintroduces the artist’s talent for capturing the subtleties of modern life. The song explores the complexities of wanting to be alone, conveying themes of self-destructive tendencies, detachment in relationships, and the overwhelming anxiety that often accompanies isolation. These emotions are bound to resonate with many listeners who might find it challenging to open up about such feelings. ‘Notifications Off’ offers a haunting and thought-provoking listen.
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Hailing from Manchester, UK, Odaye infuses his music with laid-back vibes and a sunny disposition, as you’ll hear in newest single ‘House On Fire’. As well as being an especially talented musician, he’s also a producer who has honed his craft in the studio. With a uniquely stylistic sound, ‘House On Fire’ showcases his growth and refined sound, as he combines intimate lyrics with polished yet familiar production. It’s a track that expresses gratitude to those who’ve supported him on his journey. With catchy melodies and delicate guitar work, the single is an easy-listening gem that provides a moment of respite from the day’s demands.
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Effortlessly blending elements reminiscent of Duskus, Odesza, and Tourist, ‘Veins’ from MarMar is a mesmerizing fusion of lo-fi electronica. The track resonates with a unique and entrancing quality that captures the essence of MarMar’s artistic direction. Co-written and co-produced with Nashville artist Ben Becker, the track dives into themes of faith and self-discovery. The track beautifully weaves together their distinct sounds, resulting in something truly special. With a hypnotic and ethereal atmosphere, ‘Veins’ is a true reflection of MarMar’s talent and his ability to create music that reaches deep within, leaving listeners captivated by its spellbinding allure.
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Faux Real’s latest single ‘Faux Maux’ is a captivating exploration of 21st-century malaise. The avant-pop duo, consisting of Franco-American brothers Virgile and Elliott Arndt, has crafted a shimmering ode to our digital age’s isolation and disconnection. The track’s playful melodies, layered sound design, and ironic French wordplay (translating to “fake aches”) underscore our phone-centric existence. ‘Faux Maux’ resonates with new meaning in a post-COVID world, emphasizing themes of social anxiety and isolation. As they embark on a new era with their label, City Slang, Faux Real invites us into their imaginative musical realm. With a meticulous, ultra-digital sound and knack for catchy melodies, they continue to defy genre boundaries, making ‘Faux Maux’ a compelling addition to their avant-pop exposition.
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Melisa Bester, formerly known as E^ST, emerges with a fresh project called Headaches and a compelling new single, ‘Make It Somehow’. Collaborating with longtime friend and fellow artist Golden Vessel, they create an indie pop-electronic gem that encapsulates the elusive feeling of knowing something isn’t right, yet not knowing how to fix it. The track masterfully captures that universal pang, resonating with authenticity and emotional depth. Melisa’s unique voice, combined with Golden Vessel’s electronic artistry, results in a sound reminiscent of Mount Kimbie, Toro y Moi, and Arcade Fire. ‘Make It Somehow’ is a poignant musical reflection on life’s complexities, reminding us that not everything can be neatly resolved.
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‘MARATHON’ is an alt-pop gem with a fusion of genres that explores the universal theme of love’s unpredictable journey from talented songwriter Will Conn. Combining elements of pop, rock, and folk, the artist creates an infectious composition with catchy melodies, relatable lyrics, and an uplifting chorus. His versatile vocals shine, seamlessly blending with the dynamic musical backdrop. ‘MARATHON’ captures the essence of love’s ups and downs, offering a comforting and captivating tune amidst the emotional whirlwind of relationships. If you’ve ever experienced the rollercoaster of love, this song will strike a chord and leave you hitting the replay button. Will Conn’s musical versatility and heartfelt storytelling make this song a must-listen.
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PURPLE MELON 