Purple Pop: Jax Jones x Fireboy DML, Noxi, Estella Dawn, Kacia, Madisyn Gifford, KONG., Trey Schafer, Iván Troyano, Emergency Tiara, Waves_On_Waves, Labit, Zach Hood

In the ancient world, purple was originally the colour reserved for the imperial families of Rome, Persia and Egypt and while it’s no longer elitist, there’s still something special to be had to the red-meets-blue hue. Our Purple Pop selection showcases the most luxurious, beautiful and unmissable pop music finds for our ears to yours.


We’re kicking of this edition of Purple Pop in style with GRAMMY-nominated producer Jax Jones collaborates with Nigerian singer-songwriter Fireboy DML. This dynamic duo shares their uplifting autobiographical track, ‘Me & My Guitar’, with music video directed by KC Locke, which captures their empowering performance above London’s skyline. ‘Me & My Guitar’ follows the success of Jones’ previous hit ‘Whistle’ and it solidifies his position as a dominant force across the music spectrum. The artist also showcases his versatility beyond the DJ decks, singing for the first time and sharing his personal journey into music. Not only is Jax Jones a musician, he’s also an ambassador for the Princess of Wales’ Shaping Us campaign, which aims to shape the experiences of the next generation,

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Noxi’s single ‘Sandwich Song’ is a Next up we have a delightful and introspective pop production that from singer, producer, and songwriter Noxi. The single ‘Sandwich Song’ delves into her fear of confrontation and the avoidance of conflict in her relationships. Through clever metaphorical storytelling, the artist compares the messiness of relationships to an overstuffed sandwich – messy yet satisfying. The song’s sweet and naively charming production captures the essence of desiring a conflict-free life. As a graduate of music school, Noxi’s skills shine in both the writing and production of this catchy and relatable track, setting the stage for her promising musical journey in 2023.

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Purple Melon returnee Estella Dawn is back with ‘California’, reflecting the essence of evocative pop, blending catchy hooks and relatable lyrics of separation with a dreamy sense of gratitude. The San Diego producer and vocalist delivers a refreshing take on heartbreak, looking ahead with optimism and kindness. With acoustic pop tones reminiscent of Alec Benjamin and Chelsea Cutler, the track evolves with layers of warmth, creating a sunny and comforting atmosphere. Estella Dawn’s humble performance and heartfelt writing make ‘California’ a standout in the indie music scene. As summer approaches, the song invites reflection and appreciation, transcending physical distance and connecting listeners with its heartfelt emotions.

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Alt-pop’s up-and-comer Kacia follows up his debut success with the poignant single ‘Night Out’. This track is not only a song but a profound reflection on the human experience and the strength that arises when facing life’s toughest obstacles. With masterful lyrics and an evocative soundscape, ‘Night Out’ showcases Kacia’s artistic growth. The accompanying music video, connected to his previous release ‘Young Fun Dumb’, digs into the complexities of teenage love. Signed to Salt House Records, Kacia’s trajectory is promising, and this release solidifies his position as a rising star in the alt-pop scene.

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This intimate and deeply personal track ‘For Shaughnessy’ from Madisyn Gifford was originally penned for her best friend during a challenging time. The song is a heartfelt display of unconditional love, expressed through Madisyn’s poignant songwriting. Initially meant as a private gift, the song’s emotional impact compelled its release, becoming the focus single of her sophomore album Sleeping on The Ceiling. The album showcases a mix of unreleased originals and beloved fan favorites, resonating with listeners on a profound level. ‘For Shaughnessy’ stands as a testament to the power of music to connect and heal, making it one of Madisyn Gifford’s most cherished and meaningful creations.

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Written during the lockdowns of 2020, Los Angeles-based artist KONG.’s newest single ‘Stand With You’ is a powerful and introspective anthem that resonates deeply in these challenging times. The song carries a hopeful and empathetic message, embracing unity and understanding. It’s such a powerful combination of larger-than-life vocals and spiritual rock-infused sound, which creates an anthemic experience that captures the essence of standing together in solidarity. With an impressive list of collaborators, including Jamie N Commons, Sam Farrar, and OMEGA, KONG.’s forthcoming EP promises to deliver more impactful and captivating music.

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With heartfelt lyrics and captivating melodies, ‘Look Me In My Face’ marks a powerful step in Trey Schafer’s journey, inviting listeners to connect with his genuine and unfiltered self-expression. It’s a raw and vulnerable expression of the artist’s journey to self-acceptance and opening up to the world. Having previously toured with renowned artists, Trey Schafer now embraces his authenticity, breaking free from hiding and perfecting his craft in the shadows. The track’s emotional depth reflects the artist’s desire to be seen and heard, mirroring the openness and vulnerability present in his music.

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Iván Troyano’s latest single ‘Nada De Ti’ is a refreshing funky pop track with a contemporary twist and retro elements. The song exudes a joyful and danceable vibe, carrying a melodic essence while being filled with love. For this artist, it’s a return to his pop roots is evident in this fun and upbeat composition, showcasing his talent as an artist. The collaboration with Lupión on musical production beautifully complements Troyano’s own music and heartfelt lyrics. ‘Nada De Ti’ is a delightful and uplifting addition to his repertoire, leaving listeners eager for more of his infectious sound.

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As the creative force behind Emergency Tiara, aka Juri Jinnai, combines left-field and classic pop sounds to create her unique art, drawing from personal experiences and feminist expression. From her upcoming EP, The Cat’s Meow, here’s the second single ‘Thirsty’ which is a sincere love song dedicated to her husband, who has been her pillar of support during her battle with stage 4 colon cancer. With immunotherapy and a strong support system, Jinnai celebrates life’s triumphs in this new music. The forthcoming EP will also explore new territories, aiming to inspire and support others, embracing her true self unapologetically.

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Hollywood-based producer and multi-instrumentalist Waves_On_Waves is back yet again with his latest single ‘The Best I Can.’ It’s a distinctive blend of emotive vocals and hypnotic rhythmic melodies that exudes authentic romanticism and healing qualities. While entrenched in the international trance and EDM scene, Waves_On_Waves ventures into stripped-down compositions with ’80s aesthetics, creating a captivating sound that transcends boundaries. ‘The Best I Can’ displays the commanding presence of keys as a rock’n’roll instrument, evoking both intimacy and aggression. With haunting piano-based melodies, this track carries healing properties, touching hearts and souls with its confessional ballad and poetic essence, offering solace like a soothing balm for the spirit.

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Labit’s single ‘Close To You’ is a mesmerizing showcase of Stephen Ordoñez’s talents as a multi-instrumental singer-songwriter and producer. Based in Los Angeles, this artist has built a sturdy reputation on avant-garde melodies, strong vocal range, and guitar skills shine through, promising an exciting debut album, i bet it’s all a dream, comprising ten tracks of chill R&B-pop brilliance. Departing from his pop rock band Fourth and Coast, Labit’s raw and honest songwriting evokes the soulful vibes of The Lumineers, John Mayer, and Frank Ocean. ‘Close To You’ is a captivating glimpse into Labit’s world of bold, creative concepts and musical mastery.

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Our final showcase is Zach Hood’s dreamy and heartfelt pop anthem ‘neon skies’ about fleeting summer love. Through enchanting melodies and introspective lyrics, Hood compares the encounter to witnessing the natural phenomenon Northern Lights—a beautiful moment that might never repeat itself. The Alabama-born artist has quickly risen from social media postings to signing with Arista Records, and his talent shines brightly in this captivating track. With a successful debut EP and millions of listeners on Spotify, Hood’s journey from a small-town kid to a rising star is a testament to his perseverance and genuine passion for making music. ‘neon skies’ is a stunning addition to his growing discography, solidifying his place in the pop music landscape.

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